彩印包装对于产品的销售起到了非常重要的作用，一个好的外包装可以引起消费者的注意从而促使购买欲望的产生，所以在提高品质方面就显得尤为重要，那么在对其进行设计时我们该怎样做呢？

Color printing packaging plays a very important role in the sales of products. A good outer packaging can attract the attention of consumers, thus promoting the generation of purchasing desire. Therefore, it is particularly important to improve the quality. How should we do when designing it?

1、商标或品牌：商标或品牌是主要的构成要素，应在整体上占据突出的位置。

1. Trademark or brand: trademark or brand is the main component, which should occupy a prominent position on the whole.

2、包装形状：适宜的包装形状有利于储运和陈列，也有利于产品销售，因此，形状是彩印包装中不可缺少的组合要素。

2. Packaging shape: the appropriate packaging shape is conducive to storage, transportation, display, and product sales. Therefore, shape is an indispensable combination element in color printing packaging.

3、包装颜色：颜色是彩印包装中刺激销售作用的构成元素。突出商品特性的色调组合，不仅能够加强品牌特征，而且对顾客有强烈的感召力。

3. Packaging color: color is the component element of stimulating sales in color printing packaging. The color combination of highlighting commodity characteristics can not only strengthen the brand characteristics, but also have a strong appeal to customers.

4、包装图案：图案在包装中如同广告中的画面，其重要性、不可或缺性不言而喻。

4. Packaging pattern: the pattern in the packaging is like the picture in the advertisement, its importance and indispensability are self-evident.

5、材料：材料的选择不仅影响成本，而且也影响市场竞争力。

5. Materials: the choice of materials not only affects the cost, but also affects the market competitiveness.

以上介绍的这些方法不但可以提高彩印包装的设计感还可以更佳具有实用性，一个好的包装产品不但设计合理而且使用方便，给企业带来更多的利润，而且节约企业生产成本。

The above methods can not only improve the design sense of color printing packaging, but also have better practicability. A good packaging product is not only reasonable in design but also convenient in use, bringing more profits to enterprises and saving production costs.